You want to help people begin working together:
You may need to tailor your plan to the target audience You may want the plan to 'sell' the business. For example, to your bank manager or investors. Specific issues such as the directors' personal track records may need to be addressed.
Ask the intended recipient first. Content of a business plan Base the plan on detailed information where possible. But do not include all the detail in the plan. Leave the detail for operational or marketing plans.
Keep the plan short Focus on what the reader needs to know. Cut out any waffle. Make sure there are no spelling mistakes. Detailed business plans are often quickly shelved, because they are difficult to use on an ongoing basis.
Include any detailed information you need in an appendix For example, you might want: Base your business plan on reality, or it may be counterproductive Over-optimistic sales forecasts can lead to increased overheads followed by a cash flow crisis and drastic cost cutting, all of which can seriously damage morale.
Be realistic, even if you are selling the business to a third party. Financiers, business partners and employees will see through over-optimistic plans that ignore weaknesses or threats. Management credibility can be damaged. Make the plan professional Put a cover on it. Include a contents page, with page and section numbering.
Start with an executive summary. This summarises the key points, starting with the purpose of the business plan. Use charts, if helpful. Even if the plan is for internal use only, write it as if it were aimed at an outsider Include company or product literature as an appendix. Give details about the history and current status of the business.
Review the plan Read through the plan from your target reader's point of view. For example, try to imagine the impression the plan will make on your bank manager.
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Concentrate on the executive summary. People often make provisional judgements based on the executive summary. Only then do they read the rest of the plan to confirm their decision.
Show the plan to friends and expert advisers and ask for comments. Which parts did they not understand or find unconvincing? Business and products Explain the history of the business When did it start trading and what progress has it made to date?
Who owned the business originally? What is the current ownership structure? What are its disadvantages and how will you address these? What are the planned developments?An executive summary previews the main points of an in-depth report It is written for nontechnical people who don't have time to read the main report It contains enough information for a reader to get familiarized with what is discussed in the full report without having to read it What an Executive Summary Should Do Provide an overview of .
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Find documents for almost every kind of business such as purchase orders. For instructions and tips on how to write an executive summary for your own business plan, see Writing the Executive Summary of the Business Plan, Business Plan Tips: A Sample Industry Overview to Help You Write Yours. Make Sure You're Using the Right Type of Business Plan.
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